Charlotte Milan brings nearly 20 years of strategy, marketing and public relations experience to C. Milan Communications. Since the company’s inception in 2004, Milan has worked with high profile wineries around the globe, as well as wine industry thought leaders and visionaries. While the company is firmly rooted in media and public relations, Milan’s work and expertise takes a holistic approach to launching and repositioning wineries, brands and personalities. Serving as the chief strategist for her clients, she helps them uniquely position themselves through organizational development and recruiting, brand voice development, architect and design recommendations, strategic partnerships, as well as wine pricing and auction strategy.
Some of her winery clients have included Dana Estates, Melka Wines, Cliff Lede Vineyards, Signorello Estate, Domaine Carneros, Poetry Inn and Mayacama Golf and Lodging Club. She has represented wine personalities such as Andy Beckstoffer and Philippe Melka, as well as leading wine organizations and businesses: Court of Master Sommeliers, Americas, Beckstoffer Vineyards and the Rare Wine Co.
Her proven track record of success includes high profile placements in a variety of domestic and international outlets including Fortune, New York Times, Wall Street Journal, Financial Times, The Globe and Mail, Vogue, Architectural Digest, TIME, Business Week, Food & Wine, Newsweek, Robb Report, Men’s Health, Bon Appetit, Condé Nast Traveler, Los Angeles Times, Sunset and Wine Spectator. Broadcast placements and relationships include CNN, MSNBC, ABC World News Tonight, Good Morning America and NPR.
Prior to founding CMC, Milan opened the Northern California office of a hospitality public relations firm as Executive Director, where she handled media relations for world-renowned restaurants including Masa’s, Tra Vigne and Lark Creek Restaurant Group. Milan also served as Director, Public Relations and Corporate Communications for Clos Du Val Wine Co., Ltd, a global network of wineries. At Clos Du Val, she repositioned the 30-year old brand, spearheaded the winery’s product placement and entertainment marketing campaigns and launched a new wine, Domaine de Nizas, from the Languedoc. She was also a Vice President at Benchmark Consulting, the leading recruiting firm for the wine industry, where she managed searches for key executives and winemakers.
Milan holds a Bachelor of Arts in Government from Georgetown University, with a double major in Arab and Terrorist Studies. She has lectured on public relations at Stanford Graduate School of Business, Silicon Valley Bank, the Napa Valley Vintners and the Paso Robles Vintners and Growers Association. She is a regular speaker at the Department of Viticulture and Enology at University of California, Davis on the role of public relations for winemakers. Her work at Clos Du Val has been developed into a marketing case study for University of Virginia’s Darden Graduate School of Business Administration.
She serves on the Board of Directors of Playgroup and has been on The Hamlin School for Girl’s Alumnae Board since 2011.
CMC also has long term relationships with a variety of people and companies who we work with to serve as a full-service marketing and communications team for our clients.
We turn to published pros to craft our press materials, press releases and pithy pitch letters. These journalists regularly write for top publications including New York Times, Golf, Saveur, Bon Appetit and Outside Traveler.
Entertainment marketing companies/celebrity “wranglers”
Have an interest in getting coverage in People or US Weekly? We know the wranglers who can get celebs to your property or your product in an Oscar or Emmy gift bag.
Golf course raters
Want an unbiased opinion of your course? We’ll send in one of our secret shoppers to play your course and provide invaluable feedback before media and other raters hit the links.
Anonymous restaurant critics
Another weapon CMC has in its arsenal is one of the country’s few true anonymous restaurant critics. We can bring him in to evaluate all aspects of service, presentation and food, making sure that when members of the media visit your restaurant, they have a superb dining experience.
Web and graphic designers
We work with top, reasonably priced web and graphic designers.
We’ve researched and worked with the best photographers for food, lifestyle images and architectural coverage—so our clients don’t have to do the leg work.