How CMC Works

Our focus is on intensive, personalized, high-quality media relations for select clients that expect and demand results. We’re competitive by nature and never rest on our laurels—because we know our clients don’t either. CMC has an arsenal of high-level national and local media contacts in our back pocket, but that’s not all we bring to the table. Our collective knowledge of, passion for and experience working in wine, travel, golf and food transcends that of a typical media relations agency. We’re clearly tapped into the regional Bay Area market, but our reach is that of an international company, as we travel frequently to the New York and Los Angeles media hubs, as well as around the globe.


CMC’s trademark is our creativity. We know how to distinguish our clients’ wineries, hotels and private residence clubs from their competitors, and we develop unique promotional ideas to set them apart from the pack. We understand the kind of stories journalists are looking for and how to package and pitch them successfully.


We’ve not only spotted but created trends. The “$15K Blend Your Own Barrel” program we created for Cliff Lede Vineyards has been featured in Newsweek and countless other outlets, so much so that the twice-yearly program is sold out through 2014. We developed weekend yoga retreats at DeLoach Vineyards’ rustic guest house—one of the first retreats in the country to combine yoga and wine.


Our media relationships are more than just “contacts” to us. We go the extra mile: Whether we’re meeting with an out-of-town journalist on a Sunday night, serving as a model for a bevy of Asian journalists, or cooking dinner for a writer at our home, we know what it takes to build lasting relationship. Plus, this part makes it fun.

We know that it takes more than just great wine scores or
golf rankings to make a great media story.