Case Studies

Cliff Lede Vineyards/Poetry Inn

Cliff Lede Poetry InnWith Cliff Lede’s commitment to excellence, the constant construction activity and openings, new wines being released and two new brands to launch, and high profile members of the winemaking and viticultural team to promote, Charlotte Milan needed to deliver high profile, consistent media results that would brand Cliff Lede Vineyards, launch the Cliff Lede and Poetry brands, promote the Poetry Inn and Gallery, while ensuring that Cliff Lede’s wine story remained in the forefront.

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Clos Du Val Wine Co.

Clos Du Val Wine Co.“To me, Clos Du Val's wines have consistently failed to improve. Sometimes you're defined not by what you've accomplished, but by what the competition is offering. In that regard, Clos Du Val has fallen off the pace and dropped well back into the pack.”—James Laube, Wine Spectator, July 31, 1996.

This was last news out of Clos Du Val when Milan took the post Director of Public Relations and Corporate Communications in August 2001 . Within 11 months of her role as, she had secured a cover story in the Wine Spectator entitled “Napa Mavericks” featuring Clos Du Val.

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